The hot new product on the market these days is definitely Givenchy's Noir Couture 4 in 1 Mascara. This new release is a relative of the famous Givenchy Phenomen'Eyes Mascara that made such a splash a few years ago because of the ball-tipped wand. Noir Couture takes it a step further with not one, not two but three spheres on the wand to help you reach every last lash. The dips between spheres are also purported to hold lots of product so that you can really coat lashes.
I was lucky enough to snap up a travel-sized Noir Couture at Sephora with some of my VIB points. Here are some photos of the wand and the tube. I think the packaging is beautiful.
|The packaging touts that this product adds to |
volume, length, curl and care, hence the "4 in 1" name.
|How gorgeous does Liv Tyler look here?|
Now, the question is if the results live up to the hype. Personally I like the mascara. Here is a photo of me with natural lashes.
And here is a photo of me with two coats of Givenchy Noir Couture 4 in 1 Mascara.
Sorry it's a little fuzzy. Sometimes the iPhone just doesn't want to focus.
As you can see, there is a definite difference in the length, which is always my biggest concern.
What I didn't like is that it was difficult to apply and needed a bit of clean up to get out the clumps that came from the "reservoirs" of products between spheres. I actually ended up using the ball on the end of the wand the same way I would use the original Phenomen'Eyes Mascara so I'm not sure if the other spheres make that big of a difference. The few other times I've worn this I didn't notice any flaking but I'll update after today if I notice anything new.
What I do like about this mascara is the claim that "This multitasking mascara is formulated with Givenchy’s exclusive Lash Booster Expert Complex that provides nutrition, revitalization, fortification, and protection." I'm all about multitasking products so if this helps condition my lashes I may give it a chance.
I found a little bit of information about what makes up this Complex on Givenchy's website. They mention the following "artemia salina, cotton nectar and oxazolidone, a lipid that protects and restructures the lashes." I haven't used this mascara long enough to say whether it does or doesn't work in the lash care department but I've definitely had some mascaras that did more harm than good (yes, I'm looking at you Chanel Inimitable.... I've never had so many lashes fall out when I took off my eye makeup at night).
I did google "artemia salina" to see what it was and here is Wikipedia's answer. Not sure how I feel about that but, hey, we've all used crazier things in the name of beauty.
I will try to keep using this for a while, even though it will be hard for me to use something other than my favorite Revlon mascara.