I've read about LashControl® Mascara before but it's not something I've run across in my usual shopping spots. In case you haven't heard about it before it's a mascara (obvi) that has a built in squeeze sleeve to remove excess product before you pull the wand out. It's been around for a little while and even won an ICMAD Cosmetic Innovator of the Year (CITY Award) 2009 for Color Cosmetic Package Design Innovation.
Each color is a different formula and they even have a video to demonstrate how the packaging works and what each color is:
The one I want to try the most is the Purple Squeeze for Volume. I love me a funky mascara brush, especially if it doesn't look to big and bulky. This one is called the "Zig-Zag Brush". This formula claims to provide length as well as volume and the botanical beeswax formula is supposed to be conditioning for lashes.
Photos: Courtesy of BeautyPress.com


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